In this episode of The Edge Effect, your host Caroline Crawford explores the power of podcasting for business growth with guest Travis Albritton, founder of Honest Podcasts.

Travis shares his journey from aerospace engineer to podcasting expert, emphasizing the importance of aligning personal values with business practices. Listen to this episode to gain insights into leveraging podcasting as a long-term brand-building strategy and creating authentic connections with your audience.

Key Takeaways:

• Importance of honesty and ethics in podcasting and aligning values with business practices. (05:22-05:33 )

• Differentiating between monetizing a podcast for fame versus using it as a sales accelerator. (09:13-09:23 )

• Evaluating the long-term growth potential of podcasting as a brand-building tool. (21:48-21:59 )

• Significance of personal storytelling and unique perspective in standing out in the podcasting space. (36:34-36:44 )

More from Travis:

• Listen to Caroline's episode on Honest Podcasts: https://podcasts.apple.com/us/podcast/honest-marketing/id1643900237

• Honest Podcasts Website: https://honestpodcasts.com/

• Honest Podcasts Linkedin: https://www.linkedin.com/company/honest-podcasts/

• Honest Podcasts YouTube: https://www.youtube.com/@honestmarketingpodcast

Other Helpful Resources:

Other Helpful Resources

• Download the Free Guide: Cultiveight Your Competitve Edge (with Self-Audit Exercises) https://www.cultiveightcommunications.com/competitive-marketing-guide

• Have topics you want covered? Are there certain marketing challenges you're struggling to navigate? Send us your questions! Please email podcast@cultiveightcommunications.com

• Follow Caroline on LinkedIn: https://www.linkedin.com/in/ccrawford22/

• Learn more about Cultiveight Communications: www.cultiveightcommunications.com

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