In this episode of The Edge Effect, host Caroline Crawford interviews Jacqueline Green, founder of Behind the Design. They discuss Jacqueline's journey from corporate marketing to becoming an entrepreneur in the design industry. Topics include overcoming burnout, the importance of mindset, and building robust systems and processes for business success. Jacqueline shares valuable insights into ethical marketing practices, the necessity of asking the right questions when hiring marketing professionals, and the significance of having a multifaceted marketing strategy. The episode also delves into the misconceptions around marketing channels like email and social media and outlines the core pillars of Jacqueline’s masterclass, Hobby to Profitability.

Key Takeaways:

• 5:19 - Mindset and Overcoming Entrepreneurial Hurdles

• 8:27 - The Importance of Visibility in Business

• 14:18 - Marketing Strategies and Misconceptions

• 27:51 - Setting Clear Strategies and Expectations

• 29:21 - The Role of Gut Instinct in Business

• 37:58 - Core Principles for Building a Strong Brand

• 42:30 - Recognizing When to Reevaluate Your Business

• 47:23 - Introduction to the Hobby to Profitability Masterclass

More from Jaqueline:

• To learn more about Behind the Design, visit: www.behindthedesignco.com

• To connect on Facebook: https://www.facebook.com/behindthedesignco

• To connect on Instagram: https://www.instagram.com/behindthedesignco/

• To connect with Behind the Design on LinkedIn: https://www.linkedin.com/company/behind-the-design/

• To connect with Jaqueline on LinkedIn: https://www.linkedin.com/in/jacquelinereed/

• To connect on YouTube: https://www.youtube.com/@BehindtheDesignCo

Other Helpful Resources:

BONUS! Listen to this episode of The Edge Effect for more tips on developing an effective marketing strategy.

Helpful Resources:

• Not sure what to do next with your marketing? Book a free clarity workshop: https://cultiveight.as.me/workshop

• Free Resource: Download 3 Steps to Cultivate Your Competitive Edge

• Have topics you want covered? Are there certain marketing challenges you're struggling to navigate? Send us your questions! Please email podcast@cultiveightcommunications.com

• Follow Caroline on LinkedIn: https://www.linkedin.com/in/ccrawford22/

• Learn more about Cultiveight Communications: www.cultiveightcommunications.com

Hosted by Ausha. See ausha.co/privacy-policy for more information.