In this week's episode of The Edge Effect, your host, Caroline Crawford, is joined by Anthony LoFrisco, Managing Director of AdEdge Digital Marketing, an award winning SEM, SEO, and Digital Advertising company that offers customized, high ROI internet marketing. Anthony and Caroline explore the world of digital marketing, the evolution of the industry, and key insights on maximizing marketing efforts. Tune in to gain valuable insights on digital marketing strategies, the importance of collaboration, and managing expectations for successful marketing campaigns.

Key Takeaways:

• Understanding the evolution of digital marketing and the importance of data-driven decision-making (00:00-02:03 )

• Differentiating between paid and organic marketing channels and the significance of optimizing campaign attributes (04:19-06:26 )

• Managing expectations in marketing and the need for collaboration between business leaders and marketing agencies (40:09-40:36 )

• Balancing brand-building efforts with direct response campaigns to maximize impact and results (45:10-45:21 )

More from Anthony:

• linkedin.com/in/anthonylofriscojr

• www.adedgemarketing.com

Other Helpful Resources

• Download the Free Guide: Cultiveight Your Competitive Edge (with Self-Audit Exercises) https://www.cultiveightcommunications.com/competitive-marketing-guide

• Have topics you want covered? Are there certain marketing challenges you're struggling to navigate? Send us your questions! Please email podcast@cultiveightcommunications.com

• Follow Caroline on LinkedIn: https://www.linkedin.com/in/ccrawford22/

• Learn more about Cultiveight Communications: www.cultiveightcommunications.com

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