In this episode of The Edge Effect, your host Caroline Crawford explores the power of emotional connections in marketing with guest Chantal Cornelius, founder of Appletree Marketing.

This episode focuses on the importance of building relationships with clients to stand out in the business world. Listeners will gain insights into the core principles of marketing, the impact of authenticity, and practical strategies for creating emotional connections with customers.

Key Takeaways:

• Building Relationships in Marketing (00:03 :45-00:03:57 ): Understand the importance of prioritizing relationships with clients to drive business success.

• Authenticity vs. Manipulation (00:07 :35-00:08:49 ): Learn how authenticity in marketing can build trust with customers and differentiate your brand.

• Navigating Service Provider Marketing (00:17 :22-00:17:33 ): Overcome the challenges of marketing intangible services by focusing on emotional connections and trust.

• Implementing Emotional Connections (00:23 :49-00:24:00 ): Discover practical strategies for infusing emotional connections into marketing messages and customer interactions.

More from Chantal Cornelius

• Website: https://appletreeuk.com/

• Appletree Marketing LinkedIn: https://www.linkedin.com/company/appletree-marketing-consultancy/

• Chantal's LinkedIn: https://www.linkedin.com/in/chantalcornelius/ 

Other Helpful Resources

• Download the Free Guide: Cultiveight Your Competitve Edge (with Self-Audit Exercises) https://www.cultiveightcommunications.com/competitive-marketing-guide

• Have topics you want covered? Are there certain marketing challenges you're struggling to navigate? Send us your questions! Please email podcast@cultiveightcommunications.com

• Follow Caroline on LinkedIn: https://www.linkedin.com/in/ccrawford22/

• Learn more about Cultiveight Communications: www.cultiveightcommunications.com

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