DiscoverThe Message-Market Fit Podcast#008 - Andrew Capland - Growth Marketing Lessons From Disney to Hubspot
#008 - Andrew Capland - Growth Marketing Lessons From Disney to Hubspot

#008 - Andrew Capland - Growth Marketing Lessons From Disney to Hubspot

Update: 2024-03-27
Share

Description

Throughout the episode, we learn what Andrew garnered from orchestrating massive digital advertising campaigns for giants like Disney, the necessary strategic mindset adjustments for B2B SaaS excellence, and the importance of deeply understanding customer needs through "jobs to be done." We also discuss the critical role of mentorship in career progression, the indispensable value of user testing in both product development and marketing, and the complexities businesses face when trying to strike a balance between product-led growth and sales-driven strategies in today's competitive market.

Please enjoy!

CONNECT WITH ANDREW

SHOW NOTES

  • 01:51  From Big Brands to B2B SaaS: Andrew Kaplan's Career Evolution
  • 13:04  Unlocking Customer Insights: The Power of Jobs to Be Done
  • 16:37  Navigating Growth Challenges: Strategies and Insights
  • 18:26  The Art of Connecting Research to Actionable Steps
  • 21:16  Leveraging Usability Testing for Informed Decision Making
  • 25:44  The Controversy of Website Tear Downs
  • 27:48  The Evolution of Expertise and Confidence
  • 29:20  Navigating Career Growth and Mastery
  • 31:27  The Art of Delivering Value in Consulting
  • 33:40  Finding and Formalizing Mentorship
  • 37:07  The Impact of Investment in Mentorship
  • 44:42  Choosing Solopreneurship Over Agency Building
  • 47:40  The Power of a Trophy File

Learn more at https://conversionalchemy.net/

Connect with Chris https://linktr.ee/conversionalchemy

Comments 
loading
Top Podcasts
The Best New Comedy Podcast Right Now – June 2024The Best News Podcast Right Now – June 2024The Best New Business Podcast Right Now – June 2024The Best New Sports Podcast Right Now – June 2024The Best New True Crime Podcast Right Now – June 2024The Best New Joe Rogan Experience Podcast Right Now – June 20The Best New Dan Bongino Show Podcast Right Now – June 20The Best New Mark Levin Podcast – June 2024
In Channel
#029 - Kevin Lord Barry - Mastering B2B Advertising: ROI-Focused Strategies for High-Converting Campaigns

#029 - Kevin Lord Barry - Mastering B2B Advertising: ROI-Focused Strategies for High-Converting Campaigns

2024-11-0643:18

#028 - Ryan Paul Gibson - Mastering Customer Interviews: Unlocking B2B Insights and Driving Business Growth

#028 - Ryan Paul Gibson - Mastering Customer Interviews: Unlocking B2B Insights and Driving Business Growth

2024-10-2356:06

#027 - Natália Tóth - Early-Stage SaaS Marketing: Crafting Messaging and Testing Strategies at Ranking Raccoon

#027 - Natália Tóth - Early-Stage SaaS Marketing: Crafting Messaging and Testing Strategies at Ranking Raccoon

2024-10-0945:50

#026 - Tamara Ceman - Practical B2B SaaS Marketing: Uncovering Customer Intent and Crafting Effective Messaging

#026 - Tamara Ceman - Practical B2B SaaS Marketing: Uncovering Customer Intent and Crafting Effective Messaging

2024-09-2552:01

#025 - Talia Wolf - Mastering Emotional Resonance in B2B Marketing and Conversion Optimization

#025 - Talia Wolf - Mastering Emotional Resonance in B2B Marketing and Conversion Optimization

2024-09-1147:38

#024 - Gab Bujold - Why Product Marketers Are Not Marketers

#024 - Gab Bujold - Why Product Marketers Are Not Marketers

2024-08-2849:43

#023 - Georgiana Laudi - Customer-Led Growth: Moving Beyond the Funnel and Operationalizing Customer Insights

#023 - Georgiana Laudi - Customer-Led Growth: Moving Beyond the Funnel and Operationalizing Customer Insights

2024-08-1451:23

#022 - Carolyn Beaudoin - From Opera Singer to Conversion Copywriter: Crafting Compelling Messages for B2B SaaS

#022 - Carolyn Beaudoin - From Opera Singer to Conversion Copywriter: Crafting Compelling Messages for B2B SaaS

2024-07-2446:14

#021 - Sahil Patel - Mastering A/B Testing: Strategies for Boosting B2B SaaS Conversions

#021 - Sahil Patel - Mastering A/B Testing: Strategies for Boosting B2B SaaS Conversions

2024-07-1744:38

#020 - Yuval Keshtcher - Mastering UX Writing: From Graphic Design to Content Design and AI Innovation

#020 - Yuval Keshtcher - Mastering UX Writing: From Graphic Design to Content Design and AI Innovation

2024-07-1049:32

#019 - Michele Tropeano - Navigating the B2B SaaS Marketing Landscape: Creativity and Emotional Connection

#019 - Michele Tropeano - Navigating the B2B SaaS Marketing Landscape: Creativity and Emotional Connection

2024-06-1239:57

#018 - Jane Portman - Mastering SaaS Email Marketing: Finding the Right Position and Crafting Engaging Campaigns

#018 - Jane Portman - Mastering SaaS Email Marketing: Finding the Right Position and Crafting Engaging Campaigns

2024-06-0547:25

#017 - Josh Garofalo - Mastering SaaS Copywriting: Uncovering Differentiators and Crafting Category Stories

#017 - Josh Garofalo - Mastering SaaS Copywriting: Uncovering Differentiators and Crafting Category Stories

2024-05-2947:12

#016 - Adam Goyette - Scaling B2B SaaS Growth: Crafting Unique Messaging, Hiring Top Talent, and Leveraging Creativity at Growth Union

#016 - Adam Goyette - Scaling B2B SaaS Growth: Crafting Unique Messaging, Hiring Top Talent, and Leveraging Creativity at Growth Union

2024-05-2247:45

#015 - Jonathan Davies - Mastering B2B Messaging: Crafting Compelling Copy, Cultivating Culture, and Exceeding Customer Expectations at Happeo

#015 - Jonathan Davies - Mastering B2B Messaging: Crafting Compelling Copy, Cultivating Culture, and Exceeding Customer Expectations at Happeo

2024-05-1547:59

#014 - Brendan Hufford - Mastering Customer Proximity: Crafting Memorable Marketing with AI-Driven Insights and Deep Generalism

#014 - Brendan Hufford - Mastering Customer Proximity: Crafting Memorable Marketing with AI-Driven Insights and Deep Generalism

2024-05-0853:10

#013 - Andreea Cojocariu - Embracing Data and Creativity: Crafting Joyful Marketing Experiences through Transparency and Testing

#013 - Andreea Cojocariu - Embracing Data and Creativity: Crafting Joyful Marketing Experiences through Transparency and Testing

2024-05-0141:54

#012 - Nizam Yusuf - Decoding Customer Needs: The Art of Empathy and Strategic Messaging in Product Marketing

#012 - Nizam Yusuf - Decoding Customer Needs: The Art of Empathy and Strategic Messaging in Product Marketing

2024-04-2446:33

#011 - Matt Aiello - Hiring Your Customers and Understanding Them Better Than They Know Themselves

#011 - Matt Aiello - Hiring Your Customers and Understanding Them Better Than They Know Themselves

2024-04-1743:18

#010 - Foti Panagiotakopoulos - Scratching His Own Itch and Building a "Friend Factory"

#010 - Foti Panagiotakopoulos - Scratching His Own Itch and Building a "Friend Factory"

2024-04-1045:22

loading
Google Play
Download from Google Play
Castbox
Download from App Store
usUnited States
00:00
00:00
1.0x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

#008 - Andrew Capland - Growth Marketing Lessons From Disney to Hubspot

#008 - Andrew Capland - Growth Marketing Lessons From Disney to Hubspot

Chris Silvestri