12: How eBay Empowers Its Customers on Social Media w/ Dallen McKee
Update: 2016-08-30
Description
More and more people are starting to recognize social media as a customer care platform.
A few years ago, a report came out from Nielsen stating that close to 33% of all customers would prefer to use a social media channel as opposed to calling over the phone. They prefer a quicker, more personal interaction, as opposed to waiting on a phone call for who knows how long.
In this episode Dallen McKee, Global Social Customer Care Leader for a little company called eBay, shares how a wildly successful company like eBay uses social media to protect its brand and empower its customers.
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