21: Everything You Need to Know About Account-Based Marketing w/ Paula Crerar
Update: 2016-11-01
Description
The goal of account-based marketing is faster sales cycles—and revenue of course.
This differs from traditional content marketing, where you’re thinking about your content mix, SEO, and conversion goals. Traditionally, you’re looking at bringing people to your site with your content, then from that big pile of people, filtering out some for sales to engage with.
Whereas with ABM you say, “I know who I want to sell to; let me target my efforts there.”
Listen in as Paula Crerar, VP Content Marketing and Programs at Evergage, lays out account-based marketing in detail.
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