16: How a Once-Great Beauty Brand Was Resurrected Through Social Campaigns w/ JuE Wong
Update: 2016-09-27
Description
A few years ago, virtually everyone had heard of Elizabeth Arden. Yet when asked about the brand, people followed up with “...but what are they up to today?”
It was the largest of all the turnaround opportunities that JuE Wong, our guest today, had been involved in. The task piqued her interest.
Today, JuE is the President of Elizabeth Arden. In this episode, you’re going to hear how she helped resurrect a brand that was considered by most to be well past its prime.
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