17: Brand Protection on Social Media w/ Jenny Wolfram
Description
Developing a company’s social media presence is an invaluable means of marketing, one that can lead to great expansion for your business in a growing online economy. However, blazing the trail of online media also comes with unprecedented issues, both legally and in the realm of public opinion.
The internet never sleeps, but hopefully you do. As your business presence expands online it will need systems in place to not only help its marketing thrive, but also to protect it from risks 24/7. You and your carefully selected staff help tediously build the face-to-face reputation of the company, but who is overseeing and advocating for your brand online?
In this post Jenny Wolfram, CEO and Founder of BrandBastion, talks about the risks associated with a presence on social media and how to protect your brand amidst an online community that is expanding exponentially.
United States
