14: How to Drive an Effective Content Marketing Strategy w/ Drew Neisser
Update: 2016-09-13
Description
Normally, “PUSH” is the exact opposite of what your goal should be in content marketing. You want to pull readers in, not push them.
But PUSH also happens to be the perfect acronym for what your content needs:
P: Purpose
U: Utility
S: Story
H: Humility
In this episode Drew Neisser, Founder and CEO of Renegade, expands on that acronym and more as he lays out a plan for an effective content marketing strategy.
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