28: How Finding the Correct Product/Market Fit Drives Better Product Decisions w/ Joana Kogan
Update: 2017-02-14
Description
The phrase “product/market fit” was coined by Marc Andreessen in his post “The Only Thing That Matters.” In short, product/market fit means being in a good market with a product that can satisfy that market.
Many companies create an MVP and simply hope their product takes off. You can have a huge market, but if you don’t have a product that fulfills the needs of that market, you’re going to be missing out. So product/market fit is all about finding cohesion between having a good product and a large market.
In this episode Joana Kogan, Product Manager at Gooten, explains how to line up your product with your market.
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