Join us for an episode about programmatic advertising, a popular strategy in digital marketing. Our guest, Danny Greeff, will help us understand how this method works and its effectiveness. We'll discuss its impact and considerations within the current digital advertising landscape. In this episode, you'll:

• Grasp the fundamentals of programmatic advertising and its
  impressive efficacy, guided by Danny. 


• Explore prime examples of media platforms where programmatic
  buying thrives. 


• Gain insight into the utilisation of data and algorithms for
  automating ad placements in programmatic buying. 


• Uncover the primary bidding model for online media space within
  the realm of programmatic buying. 


• Discover a range of ad formats, including captivating video and
  display ads. 


• Understand why businesses opt for programmatic buying over
  traditional platforms like Google Ads, and whether a strategic blend of
  approaches is advisable. 


• Delve into the distinctive features of platforms like DV360
  versus Google Ads, with a special focus on leveraging tools like Performance
  Max. 


• Acquire valuable tips on measuring the success of programmatic
  campaigns using key metrics. 


• Familiarise yourself with other programmatic platforms akin to
  Google DV360. 


• Debunk the myth that programmatic buying is exclusively for
  big-budget brands. 

Tune in to this episode and unlock the secrets to mastering programmatic advertising for your brand’s success. 

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