21: Why Human Intelligence Still Drives Insights - Even in the Age of AI
Description
Episode 21 of "Insightful Inspiration" is particularly timely as we dive into a pressing question: how do we balance artificial intelligence with human expertise?
While AI transforms market research, the human element remains crucial. Joining Isabelle Landreville - the proud owner of Sylvestre & Co. and host of your go-to-market research podcast - is Monika Rogers, a strategic growth leader who is an integral part of CMB’s AI+HI™ initiative, which combines artificial and human intelligence.
Before joining CMB, Monika was VP and Head of Client Services at Illuminas. She also launched and grew the research tech platform Digsite, which was sold to QuestionPro in 2022. Monika started her career in Consumer Insights at General Mills and later held innovation and brand strategy positions within Advertising and Brand Consulting agencies.Let's explore why the human touch remains essential for discovering meaningful insights.
Learn more about the AI+HI™ initiative: https://forms.cmbinfo.com/ai-hi?hsCtaAttrib=182679080367
Insightful Inspiration is brought to you by Sylvestre & Co.: https://www.sylvestreco.com
United States
