23: Building Bridges: How Brand Strategy and Research Create Magic Together
23: Building Bridges: How Brand Strategy and Research Create Magic TogetherDescription
In Episode 23 of Insightful Inspiration, we look at what makes the important relationship between brands and researchers truly effective. When does research transform from a deliverable into a catalyst for meaningful business action? When can it help your career?
Our guest brings a wealth of experience in brand positioning and consumer insights. Host and our proud owner of 10 years, Isabelle Landreville, is thrilled to welcome Kathy Galloway, known as "The Clarity Wizard," who helps CPG brand owners maximize revenue and minimize risk by optimizing brand positioning.
With over 20 years of experience across more than 30 product categories, Kathy brings a unique perspective on this important topic. Kathy has developed practical approaches to help brands ask better questions and transform insights into action. Join us.
Visit Kathy's website to connect with her: https://www.theclaritywizard.com
Insightful Inspiration is brought to you by Sylvestre & Co.: https://www.sylvestreco.com
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