Miri Rodriguez Joins Ultimate Guide to Partnering®







I was thrilled to welcome Miri Rodriguez to Ultimate Guide to Partnering for our first in person interview at our Boca Studio. Miri is a multifaceted professional with an impressive track record, recognized as an award-winning writer and an extraordinary public speaker. In her role as the Chief Storyteller at Microsoft, Miri has harnessed the power of narrative to create deep, personal connections between brands and their audiences. Her ability to blend creativity with strategy has made her a sought-after voice in the industry, inspiring countless individuals and organizations to rethink how they communicate and engage.







As an expert in brand storytelling and the award-winning author of Brand Storytelling, Miri has redefined how companies approach marketing, emphasizing the importance of authenticity and emotional resonance. Her work demonstrates that storytelling is not just a tool but a transformative experience that can elevate a brand's presence and impact. Through her insights and expertise, Miri Rodriguez continues to shape the future of marketing, empowering brands to build meaningful, lasting relationships with their audiences.







What You’ll Learn From This Episode:















1. Introduction and Branding as a Feeling (00:00:00 - 00:08:00 )









* Key Highlight: Miri emphasizes that the brand is essentially how you make your customers feel, marking the importance of emotional connection.







* Timestamp: [00:00:00 ] Miri's intro on what a brand represents, and [00:07:28 ] brand as a feeling.









2. Miri's Journey and Microsoft's Storytelling Evolution (00:08:00 - 00:14:00 )









* Key Highlight: Miri shares her career path and how Satya Nadella’s leadership at Microsoft transformed the company into an open and authentic brand.







* Timestamp: [00:08:16 ] Miri’s 12-year journey at Microsoft and evolving roles, [00:13:00 ] storytelling’s rise within the company.









3. The Power of Brand Storytelling & Why It Matters (00:14:00 - 00:18:30 )









* Key Highlight: Vince and Miri discuss how brand story helps build partner relationships and customer loyalty and why it's fundamental to every business strategy.







* Timestamp: [00:15:00 ] Telling the brand story correctly, [00:17:10 ] storytelling as a critical aspect for partners.









4. Infusing Brand and Story Across Business Verticals (00:18:30 - 00:22:00 )









* Key Highlight: The importance of integrating brand storytelling across all business areas, including sales, finance, operations, and customer service.







* Timestamp: [00:19:00 ] Story as a product, [00:21:10 ] aligning all business units to a cohesive story.









5. The Role of Empathy in Brand Storytelling (00:28:30 - 00:35:00 )









* Key Highlight: Discussing Satya’s focus on empathy as a skill set and how it transformed Microsoft’s approach to storytelling and leadership.







* Timestamp: [00:29:00 ] Satya’s leadership and vulnerability, [00:34:00 ] how leaders should integrate empathy into their brand and story.









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