Insights from Microsoft’s Sandy Gupta at Ultimate Partner LIVE ’24

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Fireside Chat: Microsoft’s Perspective on the Ecosystem.

This year’s Ultimate Partner Live event set new industry benchmarks for content and quality, featuring insights from leaders and award-winning partners collaborating with Microsoft. Sandy Gupta, Microsoft’s new ISV leader, joined me for his first live stage appearance in this role to discuss his vision for driving growth.

Drawing from 32 years of global experience in markets like China, India, and Japan, Sandy emphasized the shift toward companies becoming software platforms fueled by AI and rapid technological advancements. He highlighted how AI transforms industries and ecosystems, reshaping business processes into interconnected solutions. Sandy also addressed challenges like data privacy and evolving marketplace strategies, such as expanding hybrid solutions and rethinking partner compensation models. With AI enhancing pre-sales and customer support efficiency, the event underscored the urgency for innovation.

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What You’ll Learn:

Sandy Gupta’s Global Vision: Insights from his 32-year career and 18 years at Microsoft, emphasizing growth through AI and platform evolution.

The Shift to Software Platforms: How businesses are transforming into software-driven entities, powered by AI advancements.

AI’s Impact on Partnerships: How AI accelerates pre-sales, customer support, and go-to-market strategies for partners.

Platform-Centric Ecosystems: Microsoft’s approach to scaling growth through innovative tools, hybrid solutions, and partner compensation models.

Future-Ready Strategies: Practical guidance for ISVs and tech innovators to thrive in a rapidly changing market landscape.

Engaging with Microsoft: How to leverage Microsoft’s ecosystem, resources, and programs for sustainable growth.

Key Takeaways:

• Insightful strategies on leveraging AI to transform traditional businesses into software powerhouses.


• The evolving ecosystem: How companies like Cisco and Oracle navigate their roles beyond platforms.


• Practical guidance for aspiring tech innovators aiming to scale in a rapidly changing market landscape.

Sandy envisions a Microsoft agile approach that embraces rapid technological changes while fostering deep ecosystem relationships. Moving forward, a focus on building scalable solutions through broad partnerships and specific market-making alliances is emphasized as crucial.

Don’t miss this opportunity to gain insider knowledge from industry leaders shaping tomorrow’s digital world. Tune in now for an inspiring conversation that could redefine your business strategy! https://theultimatepartner.com/experi…