Russel Efird, Head of NA Partnerships, Joins Ultimate Guide to Partnering®

I am excited to bring you an insightful conversation with Russell Efird, Head of North American Partnerships at Quantum Metric, recorded live from Google Cloud’s Marketplace Exchange! Russell dives into how Quantum Metric, a digital analytics experience platform, leverages the power of Google Cloud technologies like BigQuery and Gen AI to create seamless, high-performing digital journeys that resonate with C-level leaders and drive real business outcomes.

Russell shares invaluable insights into the evolving enterprise buying landscape and the importance of aligning SaaS solutions to meet the needs of key decision-makers, from Chief Digital Officers to Heads of E-commerce. He highlights Quantum Metric’s strategy of building “value networks” by collaborating with Google and other ISVs, enhancing the customer experience and accelerating business impact through innovative partnerships.

Packed with practical strategies for growth, marketplace success, and ecosystem collaboration, this episode of The Ultimate Guide to Partnering is a must-watch for anyone invested in partnerships or digital analytics. Tune in for Russell’s expert advice on building a future-focused partner strategy and driving growth through meaningful, multi-partner collaborations!

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