DiscoverJCIRA: Curious and Interesting45.4-8: Synced advertising: Privacy and brand impact
45.4-8: Synced advertising: Privacy and brand impact

45.4-8: Synced advertising: Privacy and brand impact

Update: 2024-12-22
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Segijn, C. M., Kim, E., & van Ooijen, I. (2024). The Role of Perceived Surveillance and Privacy Cynicism in Effects of Multiple Synced Advertising Exposures on Brand Attitude. Journal of Current Issues & Research in Advertising, 45(4), 506–522. https://doi.org/10.1080/10641734.2024.2318711

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45.4-8: Synced advertising: Privacy and brand impact

45.4-8: Synced advertising: Privacy and brand impact

Sukki Yoon