DiscoverJCIRA: Curious and Interesting46.1-2: Influencer Secrets: How Expertise and Playfulness Drive Engagement
46.1-2: Influencer Secrets: How Expertise and Playfulness Drive Engagement

46.1-2: Influencer Secrets: How Expertise and Playfulness Drive Engagement

Update: 2025-04-03
Share

Description

Kim, M., & Baek, T. H. (2024). Expertise and Playfulness of Social Media Influencers. Journal of Current Issues & Research in Advertising, 46(1), 19–39. https://doi.org/10.1080/10641734.2024.2321230

Comments 
loading
00:00
00:00
1.0x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

46.1-2: Influencer Secrets: How Expertise and Playfulness Drive Engagement

46.1-2: Influencer Secrets: How Expertise and Playfulness Drive Engagement

Sukki Yoon