DiscoverJCIRA: Curious and Interesting46.1-5: Who Do You Trust? Consumer Voices in Digital Branding
46.1-5: Who Do You Trust? Consumer Voices in Digital Branding

46.1-5: Who Do You Trust? Consumer Voices in Digital Branding

Update: 2025-04-03
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Diwanji, V. S., Cortese, J., & Lee, J. (2024). Is Consumer Generated Branding the Way Forward for Digital Advertising: Examining the Effects of Message Source, Presentation Format and Involvement on Consumer Decisions on X (Formerly Twitter). Journal of Current Issues & Research in Advertising, 46(1), 90–112. https://doi.org/10.1080/10641734.2024.2334957

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46.1-5: Who Do You Trust? Consumer Voices in Digital Branding

46.1-5: Who Do You Trust? Consumer Voices in Digital Branding

Sukki Yoon