DiscoverJCIRA: Curious and Interesting46.1-6: Humanizing Brands: Boosting Eco-Friendly Choices
46.1-6: Humanizing Brands: Boosting Eco-Friendly Choices

46.1-6: Humanizing Brands: Boosting Eco-Friendly Choices

Update: 2025-04-03
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Jeong, H. J. (2024). The Power of Anthropomorphic Appeals for Environmental Corporate Social Responsibility (CSR) Advertising: With Mediation of Psychological Closeness and Moderation of Typefaces. Journal of Current Issues & Research in Advertising, 46(1), 113–135. https://doi.org/10.1080/10641734.2024.2334958

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46.1-6: Humanizing Brands: Boosting Eco-Friendly Choices

46.1-6: Humanizing Brands: Boosting Eco-Friendly Choices

Sukki Yoon