DiscoverJCIRA: Curious and Interesting46.1-3: Metaphorically Speaking: Visual Advertising Insights
46.1-3: Metaphorically Speaking: Visual Advertising Insights

46.1-3: Metaphorically Speaking: Visual Advertising Insights

Update: 2025-04-03
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Khan, M. B., Turner, M., & Butt, A. (2024). Visual Metaphorical Advertising: The Moderating Role of Creativity and the Mediating Role of Informativeness. Journal of Current Issues & Research in Advertising, 46(1), 40–68. https://doi.org/10.1080/10641734.2024.2323992

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46.1-3: Metaphorically Speaking: Visual Advertising Insights

46.1-3: Metaphorically Speaking: Visual Advertising Insights

Sukki Yoon