DiscoverJCIRA: Curious and Interesting46.1-4: Woke or Broke? Why Social-Issue Ads Trigger Toxic Talk
46.1-4: Woke or Broke? Why Social-Issue Ads Trigger Toxic Talk

46.1-4: Woke or Broke? Why Social-Issue Ads Trigger Toxic Talk

Update: 2025-04-03
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Feng, Y., & Kim, H. J. (2024). Why Do People Generate Toxic Speech Toward Woke Advertising? The Role of Persuasion Knowledge and Cognitive Dissonance. Journal of Current Issues & Research in Advertising, 46(1), 69–89. https://doi.org/10.1080/10641734.2024.2328576

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46.1-4: Woke or Broke? Why Social-Issue Ads Trigger Toxic Talk

46.1-4: Woke or Broke? Why Social-Issue Ads Trigger Toxic Talk

Sukki Yoon