DiscoverJCIRA: Curious and Interesting46.3-3: When Inclusion Backfires
46.3-3: When Inclusion Backfires

46.3-3: When Inclusion Backfires

Update: 2025-09-28
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Ciszek, E., & Lim, H. S. (2025). Performativity in Transgender Inclusive Advertising: An Analysis of Consumer Perceptions of the Bud Light/Dylan Mulvaney Partnership. Journal of Current Issues & Research in Advertising, 46(3), 316–340. https://doi.org/10.1080/10641734.2025.2498989

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46.3-3: When Inclusion Backfires

46.3-3: When Inclusion Backfires

Sukki Yoon