In this week’s episode, we have a conversation with Helen Pollitt, Managing Director at Arrows Up, an SEO agency based in the UK.

We talk about her decision to leave school at the age of 18 to get into the world of work, which eventually led her to digital marketing. We discuss how her early years led her to become an SEO, her time at agencies, how she got into public speaking, what made her decide to found her own agency, as well as her involvement with the Women in Tech SEO group.

For our core topic, we dive head-first into website migrations and share our experiences and advice around some of the biggest challenges and where we’ve seen success.

And of course to round out the episode, we take more Twitter questions of the week.