In this week’s episode, we talk with Amanda Jordan, Director of Local Search at Locomotive, an award-winning technical SEO agency.

We talk about odd jobs before we were SEO’s including ice cream and Amanda’s love for gaming, her studies in math, science, philosophy, sociology, and engineering before she got into marketing and SEO. We talk about her early career in SEO and how she found her niche as a local SEO expert and her passion for helping local businesses. Amanda also tells the story of how she crushed her interview at Locomotive, and her tips for becoming better-known within the industry.

We also dive deep into diversity and inclusion within the SEO space and how we can do better, and we react to the news of the December Core Algorithm update.