In this week’s episode, we talk with Jackie Chu, Global Lead of Intelligence at Uber.

We discuss how she started at a marketing agency out of college as an unpaid intern beginning in local SEO for franchises and backlinking for lawyers, and how she has worked her way into the tech industry with roles at Yahoo, Square, Dropbox, and Uber.

We get into what it’s like to do SEO for very large enterprises as well as emerging tech companies, what was behind her boomerang back to Uber, as well as diversity and representation in the industry, impostor syndrome, and much more.

For our topic of the day, we dive into App Store Optimization and discuss best practices and key differences from traditional SEO.

And finally, we take your Twitter questions and award another P2P t-shirt!