In this week’s episode, we talk with Kevin Indig, Director of SEO at Shopify and host of the Tech Bound Podcast.

We talk about his beginnings living as a young gamer, his collegiate experience in the business space and his eventual transition into digital marketing as a trainee at The Reach Group, a former digital marketing agency in Germany. We talk about how they helped him build his foundational skills, how they helped him develop his craft as a consultant, and which skills he honed on his own. We cover his roles at Searchmetrics to Atlassian, G2, and finally how we landed his gig at Shopify and what his role looks like there. As a sidebar, we all share our hilarious first websites.

For our core topic, we discuss a new concept we’re calling “Zero-Based SEO” (are actually Kevin is terming it) that involves testing literally everything you can from an SEO perspective and using it to drive your strategy. It’s an amazing part of the discussion that you won’t want to miss.

And finally, we take Twitter questions of the week and award some more Page 2 Podcast swag!

So get your popcorn ready while we tell Kevin’s SEO story and have another great roundtable discussion.