In this week’s episode, we talk with Chima Mmeje, Content Strategist, SEO Copywriter and Founder of Zenith Copy.

We talk about growing up in Nigeria, going to college, working at hotels, working as a bartender, landing a government job (which she still works at today), why she decided to get a second job, how she became a copywriter at a content mill churning out 100,000 words per month, and how that back-breaking job led her to found her own copywriting company Zenith Copy. We also touch on why she decided specifically to focus on SaaS and tech companies, how she’s gone about developing her personal brand and establishing her presence within the SEO industry.

For our core topic, we talk about topic clusters and long-form content, how to properly execute a topic-cluster strategy, we share our thoughts on whether long-form content is right for all types of pages, and talk about how to use topic clusters and long-form content to sell your products and services.

Finally, we answer Twitter questions of the week and award some more swag.

So get your popcorn ready as we tell Chima’s SEO story and have another great roundtable discussion.