DiscoverThe PPC Den: Amazon PPC Advertising MasteryAn Important Update To Sponsored Product Placement Bid Modifiers
An Important Update To Sponsored Product Placement Bid Modifiers

An Important Update To Sponsored Product Placement Bid Modifiers

Update: 2023-10-27
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Description

A fresh set of wheels! Ad Badger’s Clement Hynaux sits down with Michael to chat about the new update to sponsored products. They define placement percentages, talk about how you can use this update to improve performance for your campaigns, and evaluate the algorithmic considerations that should be made surrounding the new feature. 




We’ll see you in The PPC Den!




🦡 Highlights ​​




0:00 What to expect in this episode


2:42 What Are Placement Percentages?


4:22 The New Update


7:14 How Can I Use This To Improve Performance?


15:30 Algorithmic Considerations


21:25 Segmenting Campaigns Based on Placements


22:45 Final Thoughts On The Update




🦡 Resources & Links






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Host and Executive Producer: Michael Erickson Facchin


Guest Co-Host: Clement Hynaux


Senior Producer: Nancy Lili Gonzalez


Podcast Coordinator: Catherine Cardenas


Video and Audio Editor: Pedro Moreno 


Graphic Designer: Vanessa Nieto



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Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message
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An Important Update To Sponsored Product Placement Bid Modifiers

An Important Update To Sponsored Product Placement Bid Modifiers

The PPC Den