An Important Update To Sponsored Product Placement Bid Modifiers
A fresh set of wheels! Ad Badger’s Clement Hynaux sits down with Michael to chat about the new update to sponsored products. They define placement percentages, talk about how you can use this update to improve performance for your campaigns, and evaluate the algorithmic considerations that should be made surrounding the new feature.
We’ll see you in The PPC Den!
0:00 What to expect in this episode
2:42 What Are Placement Percentages?
4:22 The New Update
7:14 How Can I Use This To Improve Performance?
15:30 Algorithmic Considerations
21:25 Segmenting Campaigns Based on Placements
22:45 Final Thoughts On The Update
🦡 Resources & Links
Book a call to discuss Amazon PPC strategy: https://www.adbadger.com/product-tour/
Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Clement Hynaux
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno
Graphic Designer: Vanessa Nieto
Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message