Are you data driven? Or data inspired?

Update: 2019-12-03

Description

It would be tough to find a company that would say data isn’t important. But, what is the expectation of data as a marketing function or resource: does it drive, or inspire your decisions and planning? In this episode, Callahan’s chief strategy officer Jan-Eric Anderson and head of data Zack Pike discuss how organizations end up having a tendency for one or the other, and how you can position your leadership to focus more on being inspired by the opportunities your data uncovers.

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