How efficient is your media reporting?
Update: 2020-10-06
Description
Teams are spending a lot of time compiling massive amounts of data, to prepare reports for the next status meeting only to run out of bandwidth to analyze and recommend optimizations…only to have taken too long to inform the next media cycle.
Jan-Eric Anderson, president at Callahan, and Zack Pike, head of data at Callahan, explains three ways your team can stop wasting time in media reporting by utilizing front-end data analysis, leveraging technology and getting comfortable trusting the algorithms.
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