DiscoverUncovering Aha! | Data-Savvy Brand StrategyHow machine learning can inform your marketing
How machine learning can inform your marketing

How machine learning can inform your marketing

Update: 2020-06-23
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Machine learning and artificial intelligence are phrases that get used frequently and oftentimes interchangeably. However, the two are quite different in their abilities to inform your data and marketing plans. In this episode, Callahan’s chief strategy officer Jan-Eric Anderson and head of data Zack Pike talk about what the two technologies can do and how to leverage them within a your proprietary data.

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How machine learning can inform your marketing

How machine learning can inform your marketing