How efficient is your marketing data?
Update: 2020-09-02
Description
Maximizing the productivity of your marketing analytics team is always about the data, and the time it takes to analyze large sets of data to uncover key insights. In this episode, Callahan’s president Jan-Eric Anderson and head of data Zack Pike talk about what technology they use, and how to staff an analytics team with the right roles to the most out of a team of analysts.
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