DiscoverUncovering Aha! | Data-Savvy Brand StrategyThe 2020 Aha Bowl: How data models built for sports can drive informed marketing decisions
The 2020 Aha Bowl: How data models built for sports can drive informed marketing decisions

The 2020 Aha Bowl: How data models built for sports can drive informed marketing decisions

Update: 2020-01-10
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Callahan’s senior business analyst built his own statistical model to investigate the college football ranking system. In this episode, he explains his method, how it could be applied to a business’ own marketing and analytics efforts, and whether or not the selection committee let the “best” four teams in this year.

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The 2020 Aha Bowl: How data models built for sports can drive informed marketing decisions

The 2020 Aha Bowl: How data models built for sports can drive informed marketing decisions