Retail Wrap-up 2020: Shopper modes are the new purchase channels
Update: 2020-11-12
Description
In this third episode of a multi-part holiday retail series, Joe Cox, Director, Communication Strategy at Callahan talks to Kristin Demel, Retail Strategy Director, on the five shopper modes and how retailers and brands must evolve their online, in-store and digital experiences to meet consumer expectations and shift from reactionary tactics to intentional action.
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