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Company: ColorWord Creative
Owners: Amanda Garcia
Year Started: 2016
Employees: 1-10 (Emerging)

Welcome to *An Agency Story* podcast, I’m your host, Russel.

In this episode, we're joined by Amanda Garcia, the founder of ColorWord Creative, based in the Chicago area in Illinois.

Amanda shares her journey from a career in nonprofit fundraising to launching her marketing agency focused on brand identity and messaging. Discover how Amanda’s StoryBrand certification became a turning point for her business, opening doors to new opportunities and a vibrant community of marketers.

You’ll also hear about her early entrepreneurial days, where saying “yes” to every project—no matter how unrelated—shaped the agency’s direction, and how a birthday party tradition brings her team together in a fun, memorable way.

Tune in to hear Amanda's story of creativity, resilience, and the powerful role storytelling plays in her approach to helping businesses thrive.

Enjoy the story.

Show Notes Insights

Finding Your Niche and Saying “No”: In the early stages of her agency, Amanda said "yes" to almost every opportunity that came her way, from event planning to ad creation. However, over time, she realized the importance of defining her agency’s niche and gaining the confidence to turn down projects that weren’t a good fit. This focus helped her specialize in what ColorWord Creative does best: brand identity and messaging. For agency owners, understanding when to say “no” and focusing on your strengths can lead to more sustainable growth.

Celebrating Wins to Build Culture: Amanda emphasizes the importance of celebrating milestones and successes, from throwing birthday parties for the agency to recognizing small daily wins. This practice not only boosts morale but also helps create a positive and motivating work environment. For agency owners, fostering a culture that acknowledges both big and small victories can strengthen team cohesion and maintain momentum during challenging times.