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Welcome to An Agency Story podcast, I’m your host Russel.

In this episode, we’re joined by Mandy Idol, the founder of Indigo Collective Group, based in Charlotte, North Carolina.

Mandy shares her journey from a corporate marketing career, including launching new business lines at major companies, to taking the entrepreneurial leap and starting her own agency. Mandy reveals the story behind the agency’s meaningful family-inspired name and reflects on celebrating their first business anniversary with a memorable rebranding glow-up.

This episode is a reminder of the importance of taking care of yourself, and especially to hold on to the energy and excitement as to why you started on your own journey in the first place.

Tune in for a look at how Mandy’s fresh perspective is driving her agency’s early success.

Enjoy the story.

Show Notes Insights

Embrace Early Specialization in Core Strengths: Mandy recognized early on that her true passion and value lay in the creative aspects of marketing. By offloading the less enjoyable tasks like bookkeeping and backend processes to specialists, she freed herself to focus on client-facing activities and strategic growth. This decision not only enhanced her job satisfaction but also allowed her to deliver higher value to her clients. Prioritizing core strengths and delegating tasks where expertise is lacking can maintain efficiency and passion.

Balance Broad Client Experience with Strategic Positioning: While many agencies are encouraged to niche down early, Mandy has taken the often traveled  approach by serving a diverse client base across multiple industries. Like many others when she is starting out, she believes that a talented marketer can adapt to various sectors by applying core marketing principles effectively. This highlights the very natural and important path of gaining broader experience before determining a specific positioning. This has allowed her agency to bring fresh, cross-industry ideas to each client, setting them apart with innovative solutions. Using the early years to explore different industries can help identify unique value opportunities while remaining open to refining positioning over time.