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Company: Bear Icebox Communications
Owners: Bob Spoerl & DeAnna Spoerl
Year Started: 2016
Employees: 1-10 (Emerging)

Welcome to An Agency Story podcast, I’m your host Russel.

In this episode we're joined by Bob and DeAnna Spoerl, the dynamic duo behind Bear Icebox Communications, based in Chicago, Illinois.

Bob and DeAnna share their inspiring journey from journalism and creative writing to founding a PR agency known for its innovative approach to brand amplification in the B2B space. They discuss significant turning points, including their early venture into a failed home care business and the light hearted origin of their agency's name from a hip-hop name generator.

One of the most inspiring parts of their story is how they’ve navigated the many facets of their relationship in and outside of their business.

Tune in to discover how their unique blend of skills and resilience has shaped Bear Icebox Communications into a thriving agency.

Enjoy the story.

Show Notes Insights

Resilience and Adaptability: The Spoerls' journey underscores the significance of resilience and adaptability in business. Their experience with a failed home care franchise taught them invaluable lessons about communication, financial preparedness, and the importance of pursuing ventures aligned with their passions. This resilience has allowed them to grow Bear Icebox Communications into a successful agency, highlighting the importance of learning from failures and continuously adapting to new challenges and opportunities.