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Company: Solid Digital
Owners: Jesse McCabe
Year Started: 2007
Employees: 11-25 (Intermediate)

Welcome to An Agency Story podcast, I’m your host Russel.

In this episode, we're joined by Jesse McCabe, the  founder of Solid Digital, based in Chicago, Illinois.

Jesse shares his inspiring journey from a young computer enthusiast to leading a successful digital agency, emphasizing their unique approach of evolving with their clients’ brands rather than periodic redesigns.

Hear about a significant turning point in 2014 that reshaped Solid Digital's business strategy and the humorous story of Jesse’s first web project for an Amish furniture company.

What I really appreciate in this episode is Jesse's passion for quality work and great client experiences which has paved the way for Solid Digital’s success.

Enjoy the story.

Show Notes Insights

Evolving with Clients' Needs: Jesse highlights the importance of developing long-term relationships with clients by continuously evolving their websites rather than redesigning them every few years. This approach not only adds ongoing value but also fosters stronger client relationships and brand loyalty.

Balancing Quality and Client Experience: Jesse emphasizes that providing a great client experience is just as crucial as delivering high-quality work. By focusing on making the client journey enjoyable and celebrating milestones, agencies can create lasting positive impressions, which can be more impactful than the technical aspects of the project alone.

Getting Help: Jesse shares his experience of overcoming financial hurdles by a joining entrepreneur groups for support and learning and hiring various consultants. This insight underscores the importance of having a sustainable business strategy and the value of seeking external expertise and networking for business growth and sustainability.