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Company: Boro Business Lab
Owners: Dean Heasley
Year Started: 2020
Employees: 11-25 (Intermediate)

Welcome to An Agency Story podcast, I’m your host Russel.

In this episode we're joined by Dean Heasley, the insightful founder of Boro Business Lab, based in Murfreesboro, Tennessee.

Dean takes us through his fascinating journey from a philosophy student to a federal probation analyst, and eventually to an elevator salesman, before finding his true calling in digital marketing.Discover how his unique approach to serving small, local businesses with a seven-step marketing formula has set Boro Business Lab apart.

Dean shares how forming the agency just before the COVID-19 pandemic posed unexpected challenges and how a quirky jar of avocado dip became a symbol of the agency’s fun-loving culture.

Tune in to hear Dean's story of perseverance, creativity, and the genuine relationships that drive his business success.

Enjoy the story.

Show Notes Insights

Productizing Your Services: Dean emphasizes the importance of creating well-defined service packages to simplify offerings and streamline operations. By developing a seven-step marketing formula with clear, menu-priced services, Boro Business Lab was able to make their offerings easier to understand and sell, leading to more consistent results for clients and smoother internal processes.

Listen to Your Clients: Dean's journey highlights the value of truly listening to client needs and adapting services accordingly. Initially, Boro Business Lab focused on a few core services, but as clients consistently requested additional offerings, the agency expanded its service range. This client-centric approach not only met market demand but also fostered stronger client relationships and loyalty.