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Company: Honey Creative
Owners: Andi Dunn
Year Started: 2015
Employees: 1-10 (Emerging)

Welcome to An Agency Story podcast, I’m your host Russel.

In this episode we're joined by Andi Dunn, the inspiring founder of Honey Creative, based in Nashville, Tennessee.

Andi shares her journey from a young girl with dreams of becoming a veterinarian and figure skater to leading a design studio that focuses on building confidence through collaborative branding.

Hear about the significant turning point when her business partners left abruptly, and Andi's sheer determination kept the agency thriving. Enjoy humorous anecdotes, like Andi's mural mishap that became a social media sensation.

Tune in to discover how Honey Creative's unique approach—working with clients rather than for them—has created lasting impacts and heartfelt client relationships.

Enjoy the story.

Show Notes Insights

Collaborative Approach to Branding: Andi Dunn emphasizes the importance of collaboration in the branding process. Instead of dictating the brand's direction, she involves the clients and even their communities in the decision-making process. This not only ensures that the brand accurately reflects the client's identity but also helps in managing expectations and reducing exhaustive revisions. This approach highlights the value of understanding and integrating client and community feedback to create a more authentic and effective brand.

Focus on Psychographics Over Demographics: In discussing the ideal client for Honey Creative, Andi’s story highlights the importance of focusing on the psychographics of your ideal clients rather than just their demographics. The values, behaviors, and personalities of clients play a critical role in establishing a successful working relationship. Understanding what clients represent and their core values is often more valuable than demographic factors such as industry or company size. This psychographic approach allows for deeper connections and more effective collaboration, ultimately leading to better project outcomes and higher client satisfaction.