Building Brand Value Through Intellectual Property and Trademarks with James Gourley
Description
Show Notes:
James’ Background: James shares how his chemical engineering degree led him to a career in intellectual property law.
IP in the Beverage Industry: James explains his experience with PepsiCo, focusing on packaging innovations as a key area for patents.
Challenges in IP: He highlights how reducing packaging material can save millions and addresses the limitations of patenting beverage recipes.
THC Beverage Market: James discusses the regulatory challenges and frequent packaging changes due to varying state laws.
Trademarks vs. Patents: He emphasizes that trademarks, not patents, are the most valuable IP for beverage companies because they protect brand identity.
Advice for New Businesses: James stresses the importance of conducting a trademark search and filing early to avoid legal conflicts.
Misconceptions About IP: He clarifies that trademark registration is affordable and vital to prevent costly disputes later.
Trademark Infringement Case: James shares a recent case where a whiskey brand faced trademark issues over confusingly similar names.
Expanding into CPG: He explains how trademark classes may change when businesses transition from restaurants to packaged goods.
Actionable Tip: James advises businesses to file a trademark application early as a simple, cost-effective step to protect their brand.
Carstens, Allen & Gourley, LLP
X
Sponsors and Affiliates:
No Ads in this episode thanks to James Gorley at Carstens, Allen & Gourley, LLP
Connect with the Host
Matthew Shipp
LinkedIn: https://www.linkedin.com/in/matthewshipp/
Instagram: https://www.instagram.com/matthewjshipp/
Facebook: https://www.facebook.com/emberisolutions
Emberi Solutions: https://emberisolutions.com/
Buy me a coffee ☕ https://buymeacoffee.com/mattshipp
United States
