From Data to Decisions: How AI is Reshaping the Food & Beverage Industry with Andreas Duess of 6 seed consulting.
Description
Introduction to Andreas Duess – Matthew introduces Andreas Duess, CEO of 6 Seed Consulting, and his background in tech and AI.
Journey from Tech to Food & Beverage – Andreas shares how he transitioned from working with early AI firms, including Google, to launching a food-focused marketing agency.
Founding 6 Seed Consulting – After selling his agency, Andreas founded 6 Seed Consulting to leverage AI and data in the food and beverage industry.
The 82% Failure Rate in Food Products – He explains how most new food products fail because businesses rely on consumer statements rather than actual purchasing behavior.
The "Say-Do Gap" in Market Research – Andreas describes the disconnect between what consumers claim they want and what they actually buy.
How AI Bridges the Say-Do Gap – AI analyzes real-world purchasing data from retailers, food delivery platforms, and smart appliances to reveal true consumer preferences.
Real-World AI Insights: The Blueberry Example – A data-driven discovery showed that blueberries sell well not just for health benefits, but because they look visually appealing in food.
AI for Product Development: Ozempic-Friendly Foods – 6 Seed Consulting is using AI to help a rice company develop products tailored for weight-loss medication users.
The Role of AI in Small Businesses – Andreas emphasizes that AI is not just for large corporations but can help small businesses optimize their strategies.
The Future of AI in Food & Beverage – AI is rapidly advancing, and businesses that fail to adapt may struggle to compete in the coming years.
The Importance of Community and Learning – Andreas shares how networking and private AI communities have helped him stay ahead of industry trends.
Closing Thoughts & Call to Action – The episode wraps up with advice for business owners to start leveraging AI and an invitation to connect with Andreas on LinkedIn.
Andreas Duess
6 Seed Consulting
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Matthew Shipp
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