Building a B2B Brand Using Old-School Advertising with Justin Oberman
Update: 2023-09-20
Description
In this episode of SaaS Marketing Superstars podcast, Justin Oberman talks about LinkedIn content creation and how to apply old-school advertising concepts to B2B Marketing.Episode Highlights ●How to apply creative ideas in B2B advertising (2:43 )
●How London Times creative idea got lawyers to subscribe to their newspaper (4:44 )
●Should B2B companies initially focus on branding the company or branding the individuals in the company (8:04 )
●How to make branding and direct response work in tandem (17:05 )●Why Justin believes brand is not hard to measure vs direct response (23:16 )●How Redbull broke into the London market without an ad budget (34:39 )●How to grow your personal brand on Linkedin (36:18 )●The 70-20-10 framework for creating Linkedin content (45:00 )●How Justin gets client from his Linkedin posts without relying on ads or his website (47:25 )●A quick hack to come up with unlimited content ideas and position you as a thought-leader (57:40 )●Favorite books, apps and business leaders (1:00:46 )
Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-b2b-old-school-advertising-justin-oberman
Follow Justin on LinkedIn: https://www.linkedin.com/in/justinoberman/
●How London Times creative idea got lawyers to subscribe to their newspaper (4:44 )
●Should B2B companies initially focus on branding the company or branding the individuals in the company (8:04 )
●How to make branding and direct response work in tandem (17:05 )●Why Justin believes brand is not hard to measure vs direct response (23:16 )●How Redbull broke into the London market without an ad budget (34:39 )●How to grow your personal brand on Linkedin (36:18 )●The 70-20-10 framework for creating Linkedin content (45:00 )●How Justin gets client from his Linkedin posts without relying on ads or his website (47:25 )●A quick hack to come up with unlimited content ideas and position you as a thought-leader (57:40 )●Favorite books, apps and business leaders (1:00:46 )
Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-b2b-old-school-advertising-justin-oberman
Follow Justin on LinkedIn: https://www.linkedin.com/in/justinoberman/
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