How OptiMonk uses Customer Value Optimization to drive more sales with Eric Melchor
Update: 2022-09-19
Description
In this episode of SaaS Marketing Superstars podcast, I spoke with Eric Melchor. Eric Melchor is the Personalization Geek at OptiMonk, a Website Personalization tool used by over 30,000 websites. Episode Highlights:• How OptiMonk transitioned from a pop-up tool to a comprehensive website optimization platform (0:27 )• Using Customer Value Optimization (CVO) to help customers through every stage of their journey (1:16 ) • Why businesses should avoid embracing marketing gimmicks such as creating a false sense of urgency (2:33 ) • A case study of how Woodhouse Clothing delights their international customers with OptiMonk (5:05 )• How OptiMonk uses reminder notifications are used to assist idle users and help them to fill their forms completely (7:12 )• How businesses can personalize their customers experience in real time and serve them the content they are interested in (10:50 )• The major mistakes B2B companies must avoid when describing their services (12:13 )• Favorite books, apps, communities and business leaders (14:38 ) Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-optimonk-customer-value-optimization-eric-melchor/
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