Using LinkedIn Plus Google Ads to Drive B2B Demand with Andrew Harder
Update: 2023-06-26
Description
In this episode of SaaS Marketing Superstars podcast, Andrew Harder shares how he combines LinkedIn and Google ads to increase pipeline by 60% for several of Cisco's brands. Episode Highlights:• Andrew describes how he joined Cisco (0:40 ) • How to combine organic content and paid social ads in your marketing process (1:40 ) • Effective segmentation of LinkedIn ads (5:17 ) • The essentials of account-based marketing (ABM) on LinkedIn (8:29 )• Why video content is great for remarketing strategy (14.26) 23:21 to 24:50 • Why he avoids the debate between gated and ungated content (19:20 )• Insights on Demand generation and Demand capture (25:01 ) • The key metrics he analyzes in paid ads (29:08 )• How to run effective paid search campaigns (31:15 )• The differences between being a paid media manager in an agency and a large organization (34:44 ) Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-linkedin-google-ads-andrew-harder
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