How Nathan Corliss Used LinkedIn Ads to 10X Pipeline for Census
Update: 2023-06-08
Description
In this episode of SaaS Marketing Superstars podcast, I spoke with Nate Corliss. Nathan Corliss runs performance marketing for Census, a B2B SaaS platform that helps companies send data from their cloud storage to over 180 SaaS tools. LinkedIn recently recognized Nathan for driving a 10x increase in sales pipeline from LinkedIn Ads.Episode Highlights:• Nathan shares his journey in the digital marketing industry (1:19 )• How he uses LinkedIn to find high value B2B audiences (2:56 ) • How Nathan utilizes sponsored content ads on LinkedIn (9:05 )• How SaaS companies can build a formidable marketing team (13:51 ) • How Census develops high quality gated content (16:09 )• Handling segmentation within ad campaigns (18:56 ) • How Census campaign got featured as a case study by LinkedIn startup team (22:14 )• Using AI tools to transform marketing activities (27:59 )• Running ads on Reddit (32:00 )• Favorite books and apps (38:05 ) Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-linkedin-ads-nathan-corliss-census
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