Using Partnership Marketing to Grow Your SaaS with Scindia Balasingh
Update: 2023-08-21
Description
In this episode of SaaS Marketing Superstars podcast, Scindia Balasingh explains how to use partnership marketing to grow your B2B SaaS. Episode Highlights - How Scindia got into partnership marketing and her career trajectory (1:11 )What is partnership marketing (4:08 )Types of partnership marketing (7:18 ) Why you should tier your partners into strategic, regular and long-term partnerships (13:31 )How to find effective partners for your company (16:22 )How to build relationships with intending partners without alienating your customers (18:18 ) Common partnership pitfalls companies must avoid (22:32 ) Recommended number of clients companies should start their partnership program with (25:32 ) How to measure the impact of a partnership program (28:46 )Favorite books, apps and business leaders (30:52 ) Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-partnership-marketing-scindia-balasingh
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