Creating Customer Success Stories that Drive B2B Sales with Joel Klettke
Update: 2023-06-13
Description
In this episode of SaaS Marketing Superstars podcast, I spoke with Joel Klettke. Joel is the Founder of Case Study Buddy, a specialized team that help B2B brands like HubSpot, Loom, and Extensiv scale their customer stories and drive more ROI from each one.Episode Highlights:• Why Joel built an agency focused on Case Studies (0:57 )• The unique insights case studies provide to SaaS companies (4:15 )• How companies can tell engaging stories in their case studies (7:26 ) • The differences between case studies and success stories (9:54 )• The biggest mistakes companies make in their case studies and how to avoid them (11:51 )• Joel shares his thoughts on using case studies as a lead magnet (16:06 )• Why companies should avoid gating case studies (18:20 )• A creative way B2B SaaS companies can gate and ungate their case studies (20:39 )• Favorite books and business leaders (21:40 ) Check out the show notes and get links to all the resources mentioned in this episode here: https://aaronzakowski.com/podcast-customer-success-stories-joel-klettke
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